Marketing Communications & Channel Marketing Manager, PACS, ASEAN, India and ANZ (REQ-1209)

Kuala Lumpur Asia PacificMalaysiaKuala Lumpur
HID Global
Job Type: 
Functional Area: 
Job Level: 

Are you looking for a new challenge within Marketing? Maybe this job as Marketing Communications & Channel Marketing Manager, Physical Access Control, ASEAN, India & ANZ in Malaysia is for you!


As a Marketing Communications & Channel Marketing Manager in Marketing Department, you will be responsible for planning, leading and executing marketing campaign for the ASEAN region, India and Australia/New Zealand, integrating with the corporate marketing teams as well as local sales team on campaign priorities, plans, and developing demand creation programs. Specific responsibilities include defining buyer persona targets in countries within these regions, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, and setting program goals and measurement criteria.


What you will be doing

  • Build and execute rolling annual and quarterly country/region marketing plans and campaigns within the Corporate Framework (reputation, demand creation, sales enablement, and market intelligence), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets
  • Interlock with ASEAN, India and ANZ business leaders to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Develop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teams
  • Collaborate with global/regional and central resources in the strategic development of campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in ASEAN, India and ANZ countries.  
  • Work with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
  • Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for creating, upholding and improving the readiness & marketing enablement process
  • Localize/customize content for new product introduction deliverables based on developed positioning and messaging.


What we are looking for

  • BA/BS degree in marketing, communications or related area
  • Minimum 5 years’ experience in B2B marketing communications / demand generation / integrated marketing in MEA, background in security/IT or equivalent industry is a plus. CRM (, Marketing automation (Marketo), Web content management, analytics and business intelligence (reporting and analysis tools)
  • Solid experience in managing digital/social media programs in MEA and Content Syndication via digital partners/3rd parties in driving leads and revenue
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
  • Campaign-focused, responsive, creative, strategic, proactive, and hands on, with the ability to work with all levels of management in a fast-paced environment
  • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning and differentiating products and services
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • History of budget management
  • Ability to travel as required


"Let’s open the doors to the future – together!

Working for ASSA ABLOY means that you will be part of a dynamic environment, developing innovative solutions to improve our customers' lives. As the global leader in door opening solutions we are using the latest technologies to open doors to events, hospitals, education, homes, hotels, airports and businesses. Joining ASSA ABLOY means being part of a fast-moving company with many opportunities.


Would you like to join us in opening doors of the future?"